An effective logo is crucial for any business as it not only helps customers learn about a company, but also sparks interest and encourages future engagement with the brand. However, creating a good logo takes careful deliberation and preparation. Blindly diving into the design process without proper groundwork may lead to regret later on.
Your logo will become the visual embodiment of your brand’s identity – appearing on everything from business cards and letterheads to reports, invitations, and advertising. It is a necessity for businesses of any size and can even benefit those with home-based businesses.
Even if you have no design experience, it is important to know how to create a logo, especially when on a tight budget for a new business or rebranding.
Here are some helpful tips from Turbologo for creating a company name:
Memorability – your company name should be easily understood and recognized by your target audience. Shorter names are preferred as they are easier to remember. However, even lengthier names or those containing two or three words have a chance of success if they are easily read and perceived. Longer names have a better chance of being patented.
Patent Purity – you should be able to register your company name as a trademark or legal entity. This is an important step to avoid conflict with competitors.
Absence of negative emotions – your company name should not have a negative or disparaging meaning. Be sure to research translations in different languages to avoid negative connotations.
Conciseness – your company name should be easy to read and pronounce. Avoid complex letter combinations and try out the “phone test” – dictating the name over the phone to friends or acquaintances to ensure its clarity.
In conclusion, a solid corporate identity plays an invaluable role in creating the image and trademark of a company. A strong corporate identity can attract customers, leading to a higher profitability and repeat business over time. For those who are unsure of how to create a stylish and creative logo, Turbologo offers a helpful platform which generates corporate identities for your company – no design skills required!
